The children’s amusement park equipment carousel is a highly popular facility. After years of development, it has undergone significant improvements in both appearance and experience. Carousels of various styles have become a common feature in most children’s amusement parks. However, the revenue generation of the same device does vary, mainly due to two reasons. Firstly, the characteristics and quality of the device itself determine the riding experience; Another consideration is the combination of business model and equipment. It is not easy to polish a good business model. Zhengzhou Aerospace Amusement Equipment Manufacturing Co., Ltd. will share with you the knowledge and experience about this sector based on a case study, hoping to be helpful to you.
Industry model type
With the improvement of the types of amusement equipment in children’s amusement parks and the increasing number of visitors, it will drive the development of related supporting facilities and functions. At present, the business model of children’s amusement parks is mostly the combination of amusement park+IP, amusement park+entertainment, amusement park+supporting services, etc. A carousel with significant performance advantages can be created as a highlight in the business model, which is an IP with built-in traffic. By combining small IPs of children’s amusement park equipment, a large IP of the children’s amusement park is formed.
Classification of revenue generating projects
At present, the revenue generating items in the business model of children’s amusement parks can be basically divided into the following categories:
① Ticket: As a popular amusement equipment, the carousel has obvious functional advantages. In the design of ticket revenue, a combination of one ticket pass, package ticket, and single ticket can be used.
② Supporting services (including catering, small commodity sales, and travel accommodation): The catering area can use some small and simple horse riding as test rides or group photos according to the on-site situation to attract popularity and build reputation; The location for selling small commodities can be chosen next to devices with high foot traffic; The accommodation can also implant some photos, posters and other promotional materials to attract passengers.
③ Commercial income (business alliances within large parks, commercial sponsorship of festivals, etc.): There are many forms of commercial or festival activities that can be flexibly arranged according to the specific situation of the project location, such as the wedding photos of the recently popular carousel.
④ Real estate development (commercial development such as real estate around the location of the amusement park project): This needs to be comprehensively considered with the surrounding land use situation. Amusement parks can undoubtedly be promoted as a selling point of real estate, and the carousel, as a popular, widely accepted, and highly recognizable amusement equipment, can also have an eye-catching and attractive effect when placed in a suitable location at the sales office.
⑤ Derivative products (designed with distinctive features related to children’s amusement parks): A souvenir of a children’s amusement park model with a carousel can be considered, which would be a good choice.
The business model of children’s amusement parks is recommended to avoid single products, single income items, and customers having no follow-up consumption after playing. A business model that only focuses on front-end single income is not advantageous. A children’s amusement park that focuses on customer experience, considers customers wholeheartedly, and provides high-quality backend products or services will have significant sustained profits and be relatively stable in operation.
