Recently, some netizens often come to inquire about children’s amusement equipment. From their inquiries, they have found that many friends have the idea of investing in amusement parks. However, when asked if they have done a good job of pre investment investigation, many people will ask in confusion, “How to do the investigation? Here are some suggestions based on our years of experience in the children’s playground industry. Tell everyone how to conduct pre investment research to minimize investment risks.
Store environment and customer flow survey
The quality of the environment has two meanings: one refers to the environmental conditions around the amusement park, while the other refers to the level of prosperity in the location of the store. Therefore, when selecting a location for a children’s amusement park, we need to consider both the surrounding environment and the level of prosperity. For example, choosing the location of the amusement park in a large shopping mall not only meets the shopping needs of parents, but also provides convenience for children to play.
The survey of customer flow is to investigate the number of customers in the commercial area or on the rise, and use it as a reference for the new store revenue system. The survey targets mainly expectant mothers and young parents. Investigate the foot traffic of customers entering and leaving the store on different dates and at different times, with particular attention to the foot traffic during holidays.
Be prepared for investment
There are many factors that affect the business of amusement parks, and they vary greatly, so the specific situation needs to be analyzed in detail. The success or failure of a business is not only determined by the location of the store, but also closely related to the content, mode, service, and image of the store’s operations. Therefore, before investing, we must make sufficient preparations and consider everything thoroughly to minimize risks as much as possible.
Survey on Customer Consumption Level
The evaluation of consumption level is a complex issue, generally speaking, it needs to be evaluated from multiple aspects such as housing, transportation and communication, clothing, family, entertainment, education, etc. Opening a fashion store in a targeted area is based on the high income of the target customers. Commercial or upscale residential areas built around cities are the focus of attention. In addition, for the survey of customer consumption level of our children’s playground, we also need to look at the proportion of nearby children in the total population. The more children there are, the larger the potential consumer group of the playground.
