In a commercial sense, IP may be closely associated with the meaning of a brand, often closely linked to traffic elements, and connected to the concept of value conversion. So, as a facility with a long history of development, how to create a carousel IP for amusement park equipment to obtain traffic and convert it into more commercial value? Aerospace amusement combines years of industry experience to share with you, hoping to be helpful and of reference value to you.
Characteristic correlation
Carousels have a long history of development and a relatively high popularity rate, so many people have a certain attachment to this device, which is one of its characteristics. We can amplify this sentiment and choose a unique and innovative equipment product, linking it with other factors of the amusement park to form a comprehensive conceptual body, so that we can proceed to the next step.
Content creation
Once the concept and overall direction are clear, content creation can proceed. There are many forms of creation that can be chosen according to the actual situation of one’s amusement park project, such as videos, graphics, emojis, and even mobile games, animations, etc., depending on the project’s own situation. It should be noted that in the creation of content, attention should be paid to capturing key factors to make it eye-catching.
Communication channels
There are many channels for dissemination, which need to be determined based on the publicity team of the amusement park project. Common channels include travel agencies, Ditui, Weibo, official account, Tiktok, third-party websites, etc. These channels each have their own characteristics and can be selected and allocated according to their own human and material resources. After the initial formation of the effectiveness of the communication channel, it is possible to compare the promotional effects and then make choices.
Derivative Conversion
The conversion of derivatives refers to the content of the sales process. Simply put, it is about the diverse value conversion formats and products beyond the experience tickets of amusement parks. For example, in the development of souvenirs, photo and video shoots, birthday wishes, and lifestyle products, in addition to online e-commerce platforms, mature products can be considered for sale through offline experience centers, theme stores, and other channels. This needs to be combined with personnel services and gradually developed in a series.
